To store meat and fish for a long time, it is known that freezing is the best method. But ingredients that have been frozen for a long time and then thawed will not only lose a lot of moisture and nutrients, but also feel that the taste is not good, and the freshness is not as good as before. Faced with such pain points in fresh storage, Casarte Freezer has found a solution.
On June 20th, Casarte Brand Upgrade Conference was held at the Chongqing International Expo Center. At the launch site, Casarte launched a new brand upgrade and continued to work with users to usher in a new stage of high-end lifestyle leadership. Among them, the Casarte vertical freezer features original -40 ℃ cell level freezing technology, as well as exquisite and upgraded smart fresh storage scenarios, solving the problems of nutrient loss and taste deterioration caused by traditional freezing technology, and further upgrading the high-end fresh storage lifestyle for users.
Does frozen food have poor taste? Casarte freezer achieves deep freezing and quick freezing.
One important manifestation of household consumption upgrading is the diversification of diet. In recent years, the ingredients on users’ home dining tables have become increasingly diverse and diverse. From simple vegetables, fish, and meat in the past, to imported lobster from Australia, Japanese cattle, Norwegian salmon, and more, it is increasingly appearing in the family’s diet menu. With the enrichment of such a dietary structure, there has been a significant change in household demand. A refrigerator can no longer meet the advanced household fresh storage needs, so the category of refrigerators has been favored by more users. According to AVC data, in the entire year of 2022, the retail sales of refrigerators in China reached 9.73 million units, a year-on-year increase of 5.6%, and the retail sales reached 12.8 billion yuan, a year-on-year increase of 4.7%. Refrigerators have become one of the few growth categories among mature home appliances.
As a storage supplement for refrigerators, vertical refrigerators have small size, high cost-effectiveness, and can also be flexibly placed. But while storing ingredients, there are also common pain points in traditional refrigerators. Taking meat as an example, many users find that after thawing frozen meat, a portion of blood will first flow out. After cooking, they taste it and realize that the taste is not as fresh as when they first bought it. This is because currently, most industries use traditional refrigeration technology, and the lowest temperature in the freezer can generally reach -18 ℃ or -20 ℃. The temperature is insufficient, the freezing is slow, the freezing is not transparent, and the freezing is uneven. In this way, the water in the ingredients is converted into ice crystals, causing damage to the cell walls and the loss of nutrients.
At the sharing session site, the staff took out the ingredients from the Casarte vertical freezer, and users could see that the meat color was as bright as when they first bought it, without any darkening or graying, and the texture was also very complete. This is derived from the -40 ℃ cell level freezing technology created by Casarte, which uses dual mixed freezing force refrigeration to achieve 2-fold speed passage through ice crystal bands. The -40 ℃ cell level freezing instantly locks in cell nutrients, as well as nutrients such as protein and fat. Precious ingredients such as Japanese air freight and Norwegian salmon can retain their original freshness and taste even after freezing.
At the same time, on-site users also paid attention to the innovative design of Casarte’s top ten precision storage spaces for vertical freezers. When there are many types of ingredients, they can easily accumulate in the freezer and cause cross flavor. However, the Casarte vertical freezer can classify and store meat, fish, seafood, and other ingredients. Combined with A.SPE antibacterial technology, it can inhibit the growth of bacteria and other microorganisms, without worrying about cross flavor and deterioration of the ingredients. Relying on the original -40 ℃ cell level refrigeration technology, precision storage space, and A.SPE antibacterial properties, the Casarte vertical freezer has been awarded the dual safety standard certification certificate, confirming its leading position in the refrigeration industry.
Is cooking burdensome? Casarte’s Wisdom Scene Solves for You
In addition to leading industry fresh storage technology, Casarte also showcased the smart fresh storage scenario brought by vertical freezers on site at sharing session. Many users are unwilling to go to the kitchen either because they find it troublesome or because they find the layout and operation inconvenient. In the intelligent scenario brought about by the Casarte vertical freezer, these problems no longer exist.
A user stands in front of the freezer, as long as they hold their phone and connect to the freezer through the app, they can see the stored ingredients in the app. Users can achieve intelligent management of ingredients anytime, anywhere, and search for ingredients, recipes, and combinations. If you don’t know the storage temperature of the ingredients, Casarte can also proactively set the temperature based on the type of ingredients. In addition, the freezer can also recommend cooking plans such as recipes and smart recipes for users, and novice cooks can also cook delicious dishes.
After experiencing the smart scene, on-site users also noticed the embedded design of the Casarte vertical freezer. Through innovative double-sided circulation heat dissipation technology on the bottom and back, the two sides of the frozen storage cabinet have achieved zero distance free embedding. Coupled with the design of the original rock panel, it can not only integrate into the overall kitchen and living environment, but also enhance the taste of the overall home space. It is worth noting that the Casarte vertical freezer covers an area of only 0.4 square meters, and one user exclaimed after experiencing it: “Don’t worry about the kitchen being crowded anymore
From eating well to eating well, and then to eating fresh, the improvement of dietary standards by users gradually forces the upgrading and iteration of brands and products. Casarte refrigerators have always been deeply rooted in user needs, providing users with more innovative products and more intelligent and convenient fresh storage scenarios. While further meeting the high-end needs of users, they have also expanded their own growth space.
Post time: Jun-25-2023